The premium lifestyle brand Gant has entrusted MEDIA CONSULTA with its integrated campaign in Hungary. MC has taken charge of the entire press work, event management, graphic design and the development of an innovative brand strategy for the Hungarian market. In order to deliver a target group specific and consistent communications message, MC has developed a specific wording for the client. Gant has also entrusted MC with the organisation of several events, amongst others two shop openings. For these, MC designed the graphical materials, organised the catering and coordinated the invitation management of the journalists and the special guests. At a press luncheon, Gant’s CEO Dirk Jan Stoppelenburg provided background information to the journalists. MC has also taken care of setting up and maintaining contacts to high profile fashion and design journalists and editors. The Sweden-based clothing company Gant was originally established in the US and has been active in Hungary since 1999.

The South Korean premium chain Lotte Hotels and Resorts is opening a 5-star complex in the heart of Moscow at the start of 2010. The pan-European agency network of MEDIA CONSULTA (MC) has been entrusted with the pre-launch communication campaign. MC Russia, MC’s Russian sister agency, is coordinating the on-site press work. Besides, the agency accounts for the graphical implementation of the campaign and a comprehensive optimisation of the website. The current Moscow-focused PR measures will soon be adapted for the European market. The goal of this campaign will be to increase publicity for the largest South-Korean luxury hotel chain in Europe. In addition, the campaign will highlight the Moscow hotel’s supreme international standards of understated exclusivity. The communication measures will be in place until July 2010 and are primarily directed at tourists and business people. Lotte Hotels & Resorts is part of the Lotte Group, which comprises 50 companies from various sectors. The conglomerate has been active in Russia since 1997.

For the second time in a row, the European Commission, Directorate-General for Enterprise and Industry, will present the SME Week (small and medium enterprises) from 25 May to 1 June 2010. MC takes charge of the organisation and implementation of the European-wide campaign for the promotion of SMEs, providing services from the fields of Event, PR, Advertising, Online and TV. The aim of the SME Week is to provide and disseminate information about supportive measures of the EU and the national authorities. This will motivate potential entrepreneurs to work towards achieving their goals, whilst encouraging existing SMEs to further develop their business to maximise its full potential. The integrated campaign comprises the development of an encompassing communication strategy and the optimisation of the website. MC will also implement online advertising measures and will produce several viral spots, posters, brochures and merchandising products, in order to raise awareness of the European-wide event week. MC’s event unit will arrange the opening ceremony for the SME Week.

Client: European Commission, Directorate-General Environment
In December, the high-ranking international government representatives will discuss prospective outlooks regarding climate change. MC promotes the European Commission’s campaign in the run-up to the UN Climate Change Conference among others with two video spots. The spots were produced together with Mads Mikkelsen, known as adversary of James Bond in the movie “Casino Royale”, and the German actress Christiane Paul. You can watch the clips at MCTubeTV.

Benjamin Müller-Grote studied Marketing Communications at the Communications Academy, Hamburg, Germany and has longstanding experience with agencies and brands at his disposal. He has worked as an Account Director at the communications agency TBWA, the advertising agency KNSK, at SelectNY in Hamburg and New York, at Draftfcb as well as at Scholz & Friends. Since November 2009, he has lead MC’s Advertising Unit where he is responsible for the development of integrated communications strategies, the evaluation of campaigns and for all new business activity in the Advertising Unit.

Polina Nepryakhina studied International Journalism with a specialisation in Business Public Relations and Law of the European Union in Moscow. Afterwards, she worked as a PR Manager at DP-Trade Ltd., a Russian wholesaler of elite wines and spirits. From 2008 to 2009, she was a Public Relations Executive Director at the Moscow affiliate of Austrian M.S.I. Vertriebs GmbH and Expoevents GmbH, organisers of international trade exhibitions and conferences. Since October 2009 Polina is working for MEDIA CONSULTA, she most notably advises clients like Lotte Hotel Moscow and is participating in preparations for the French-Russian Year 2010 tender.

•    Managing Director (f/m), Brussels/Belgium
•    PR Consultant (f/m), Paris/France
•    Senior PR Consultant International PR/Brands (f/m), Berlin/Germany

For further vacancies please visit www.media-consulta.com/vacancies.html.

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