Brands are the pillars of the global economy. If you invest, despite the currently hard situation, in brand establishment and branding, you invest in the future and in sustainable success. That’s why MEDIA CONSULTA (MC) focuses on the extension of its brand competency – with a unique offer: In autumn 2009, the MC Brand Academy starts with events, workshops and forums around the topics brands and Corporate Social Responsibility (CSR). Your special advantage: This programme addresses especially to clients and partners of MC. In courses, road shows and meetings with top-ranking politicians, managers of brand companies, mainly in the fields of communications, marketing and sales, utilise this adequate platform for gaining new insights, for exchanging experiences as well as for networking – and all these features have a global format. Horst Priessnitz, former chief executive officer of the brand association, Markenverband, is responsible for the management and conception of the MC Brand Academy. Additionally, he is an editorial office member of our novel bimonthly newsletter MC BRANDNEWS that informs about worldwide news and trends concerning brands. Its content is sourced from MC’s international network, consisting of 56 bureaus.

The worldwide presence of MEDIA CONSULTA is one of our greatest strengths. For advancing our global position, we plan to enlarge our agency network by the Latin-American Mercosur states Paraguay, Uruguay, Venezuela, Chile, Bolivia, Peru, Colombia and Ecuador. The foundation for this expansion has already been made; our MC office in São Paulo coordinates all on-site activities. First talks with potential new clients have already taken place, among them the association of coffee manufacturers “Café do Brazil”, the association of the ethanol industry as well as the Brazilian tourism board EMBRATUR.  Therefore we could again increase the international advisory skills of our network for you, our clients and partners.

Yours sincerely,
Harald Zulauf
CEO MEDIA CONSULTA International Holding AG

European Day of Languages
Client: European Commission, Directorate-General for Education and Culture
MC contact person: Philippe Madry
Since 2001, the European Commission organizes the European Day of Languages. This annual event shall contribute to a higher appreciation of all European languages and cultures. The aim of the event is to motivate pupils and adults to learn languages by attracting them with a unique stage programme. On behalf of the Directorate-General for Education and Culture, MC is responsible for the conception and implementation of the event. In cooperation with MC Brussels, the MC headquarters in Berlin shall coordinate all activities concerning the European Day of Languages and take care of follow-up events. Additionally, MC takes over the complete branding and production of advertising material.

Food & Beverage exhibition Anuga 2009
Client: Israel Export & International Cooperation Institute (IEICI), Tel Aviv
MC contact person: Robert Anders
The IEICI is an export promotion association that supports the foreign trade of Israel’s economy. For the first time after ten years, Israel will be represented with a joint booth at the Food & Beverage exhibition Anuga 2009 in Cologne. The product range on offer by the 16 exhibiting companies varies from traditional pastry, jam and honey via spices, salads and cheese to deep-frozen bakery products as well as confectionary, tinned food and ice cream. MEDIA CONSULTA supports the IEICI with marketing and PR measures at the Anuga 2009 in Cologne. The agency is responsible for the communication regarding the performance of the exhibition in the markets Germany, France, Austria, Great Britain, Switzerland and the Netherlands. Moreover, MC takes over the specialised press work before and during the Anuga. For further information please visit www.anuga.com.

Since August, the MC headquarters Berlin has its own TV post-production studio at its disposal and offers clients all services from one source – cost-effective and efficient. The post-production studio is equipped with four modern editing suites (Avid and Final Cut), state-of-the-art servers, 50 inch monitors for inspection and approval with the possibility of DVD mass production. In the course of this establishment, two new employed editors strengthen the TV team.